Inside IOM X: A Conversation with Tara Dermott

Since launching in late 2014, IOM X has reached close to 200 million people with entertaining and educational content to encourage safe migration and public action against exploitation and human trafficking. But where does a campaign like this come from?

In the case of IOM X, you have to go back to another USAID-funded project, the former MTV EXIT campaign (2006-2014 in Asia). At its peak, MTV EXIT was the world’s largest behaviour change campaign in the fight against human trafficking, applying a Communication for Development (C4D) approach to help change the way young people made migration decisions. When the campaign ended in 2014, IOM and USAID used the best practices acquired over MTV EXIT’s eight-year run to design IOM X.


While its roots are based around the MTV EXIT model, IOM X is in every sense the “new generation”. Access to technology is increasing rapidly, and IOM X has to stay a step ahead of its target audience:

“As soon as they have the capacity to invest in a mobile device, that’s what people are investing in. Even if they’re not already there that’s where they want to be and so that’s where we need to be prepared to communicate with them and to engage with them,” said Tara Dermott, IOM X Program Leader.

Hear more about the origins of IOM X, its focus on technology and innovation, why it takes a sector-specific approach to counter-trafficking, and much more in the latest Terms of Reference podcast, hosted by Stephen Ladek.


Kwentong OFW: Saki Si Fatima

Exploitation of Domestic Workers


This video tells the story of Fatima, a young woman from Maguindanao in the Philippines who motivated by family needs chooses to leave her home to work as a domestic worker abroad. The video focuses on her decision-making process and provides tips on how to migrate safely.

IOM X Factsheets and Handouts

1 page PDF handouts

Each factsheet comprises of 10 facts on a specific subject. Alongside each fact is an illustration to aid comprehension. The language used on the factsheets is easy to understand and non-academic. All factsheets are available in English. Additional language availability is noted below:

  1. What is Human Trafficking? (available in Bahasa Indonesia, Marshallese and Thai)
  2. Exploitation in the Fishing Industry in Asia Pacific (available in Marshallese and Thai)
  3. Exploitation of Domestic Workers in Asia Pacific (available in Bahasa Indonesia)
  4. Debt Bondage in Human Trafficking
  5. Human Trafficking for Forced Begging
  6. Human Trafficking for Forced Labour
  7. Human Trafficking for Forced Marriage (including child marriage)
  8. Who are Human Traffickers?
  9. Trafficking for Organ Removal
  10. Child Labour
  11. Trafficking of Children for Sexual Exploitation
  12. Child Soldiers
  13. Take Action: Tips for Consumers, Migrant Workers and Internet Users

    To request factsheets, please contact [email protected]


Ten colourful posters that each display a fact about human trafficking. These can be printed for events or used on social media.
: English and Khmer

IOM X Share

Training materials, PDF

A ready-made PowerPoint presentation of 54 slides about human trafficking that you can tailor for your audience. Additional slides are available to customize the presentation for young people and media professionals.

Language: English


Training materials, PDF
A toolkit to teach young people how to hold events in their communities to help raise awareness about human trafficking and exploitation.
Language: English