What makes a home happy?

Globally, one in every 13 female wage earners is employed in domestic work. To put it in perspective, that’s roughly the same amount of people who use Facebook, and EVERYONE uses Facebook.
When we started talking about live-in domestic workers, also known as maids, nannies or helpers, at IOM X, it was a new area for a lot of us as a sector where workers are vulnerable to exploitation. Think about it: alone in someone’s private home and dependent on them to provide you with a safe and fair work environment, and regular payment.
 

 
There’s a lot of ‘ifs’ in that equation. If the employer and domestic worker agree on tasks, working hours, weekly rest day and salary, it can be a positive experience for everyone.
But if the employer is not clear on tasks, won’t define set work hours, won’t give a weekly rest day and doesn’t pay salary regularly (or at all!), then there are problems.
In fact, it can be exploitation.
 

 
According to an IOM and London School of Hygiene and Tropical Medicine study in 2015, of the ten most common sectors where exploitation occurred, those who had been exploited in the domestic work sector worked among the longest hours (15.2 hours per day). They were also among the most likely to have their freedom curtailed (92.1% were never free to do what they wanted, or go where they wanted) and were among the least likely to be compensated (84.2% were never paid).
It’s not a pretty situation.
So what can we do? Of the 21.5 million domestic workers from the Asia Pacific region, it is estimated that 1.9 million of them are being exploited. The exploitation is taking place behind closed doors, making it difficult to identify who needs help.
 

 
The answer, to us at IOM X, is this: we have to get employers to shift their attitudes and behaviours towards domestic workers, in order to make them the change-makers in the fight against exploitation. Because everyone wants a happy home.
Can it be done? Stay tuned. IOM X’s Happy Home campaign kicks off on 25 May 2016.

Walk this way: The behaviour change journey

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It may have sounded easy enough when Aerosmith told everyone to “walk this way” in their 1986 song but behaviour change involves a lot more than just issuing an order. It’s a journey that starts with shifts in knowledge, then attitude, and ultimately changes in behaviour. Cambodian counter-trafficking practitioners came together to discuss behaviour change in Phnom Penh at a workshop facilitated by IOM X as part of the development of a national BCC strategy for trafficking prevention.

Behaviour Change Communication (BCC) is coming up more and more in the counter-trafficking sector but there can still be confusion about what it means. It’s an approach under the bigger concept of Communication for Development (C4D), which is all about working with communities to understand their knowledge, attitudes and practices (or behaviour) to help them develop messages and tools to improve their own lives. BCC is specifically focused on individual behaviour change.
 


 
IOM X has developed a C4D Strategic Planning Tool to help people design activities or campaigns using a C4D/BCC approach. It helps you and your stakeholders think about:

– Who your target audiences are

– The knowledge, attitudes and practices (behaviour) of your target audiences

– The desired behaviour change

– The barriers and positive factors that hinder or help make that behaviour change possible

– The sources of information that your  target audiences trust

– The  action message that can promote the desired behaviour change
 


 
This workshop in Phnom Penh was all about familiarizing the participants with the IOM X C4D Strategic Planning Tool so that they can go on to facilitate its use with other groups as part of a national consultation process. Applying g a C4D/BCC approach across different trafficking trends will help create shared priority behaviour change messages and indicators of success that will strengthen human trafficking prevention work in Cambodia.
 

 
Interested in learning more about the IOM X C4D Strategic Planning Tool? You can!